Internet Marketing Training And SEO

Cloaking is another blackhat tactic that will put you on Google’s naughty list. This means that a blog owner is attempting to direct users to different URL’s other than the real one found on a Google search. For example, someone may serve a page of HTML text to a variety of search engines but display a page of Flash content or .JPG images to users. blog owners generally employ cloaking when they have elements embedded in their page that isn’t searchable material to a search engine.

According to Google guidelines regarding cloaking, when Googlebot retains a page that uses JavaScript, it isn’t able to follow links which may be concealed within the programming language itself. While JavaScript is a legitimate language to use in a web page, those who implement JavaScript just to trick Google and other search engines is definitely not a valid method to use when trying to rank high on Google.

Webmaster guidelines for Google state that putting a different text inside a Java tag rather than a “no-script” tag breaches the rule regarding the appearance of alternate content for users than for search blogs which “see” that no-script text.